DOME Cars Limited is DOME's affiliated company established in
Britain in December 1999, as the main base for our sales operations
and racing services in Europe.
For the first year we undertook preparatory operations at a temporary
office in London. Currently the company rents, for use as a head
office, part of the premises of Activa Technology Ltd. in Chessington,
located to the south of London close to the M25 motorway.
The President of the company is Tadashi Sasaki, who is a Director
of DOME.
The main businesses of the company include sales of DOME racing
cars and after-sales services, as well as outsourcing arrangements
and purchase management in Europe related to the racing car development
activities of DOME Headquarters.
We flatter ourselves that we are the only full-scale racing car
constructor in Japan. Then how come there is only one racing car
constructor in Japan? Why hasn't DOME tried to enter foreign markets
despite its more than 26-year history? These are questions often
asked by those involved in European and American racing circles.
The answers to these questions are not simple. To be brief, the
prime reason why there is only one racing car constructor in Japan
(as a constructor regularly engaged in the development of top-category
racing cars and equipped with sufficient personnel and experience,
a network needed for racing car development, and essential facilities
such as a wind tunnel, CAD and autoclave) is that Japanese car
manufacturers focus on engines and they still insist that a chassis
is merely a housing designed to contain an engine.
Remembering all the racing cars with Japanese car manufacturer
names that have competed successfully in races outside Japan,
most were powered by Japanese-made engines mounted on chassis
made by manufacturers of other countries. This indicates that
in Japan there is no demand for a Japanese-built racing car chassis
and therefore no reason for racing car constructors to exist.
The purpose of our recent decision to expand our activities overseas
is rather more complicated. During the years DOME was competing
in the Le Mans 24-hour races with the ultimate ambition to participate
in the F1 Grand Prix, all motor racing circuits around the world
were filled with Japanese competitors, whose country was in the
midst of a bubble economy. At one time there were four Japanese
teams in the F1 field. These teams were "Japanese" only because
Japanese investors financed them. For the Europeans in racing
circles in those days, the Japanese seemed like easy prey. For
example, whenever we, just a small constructor of racing cars,
told any racing car parts manufacturer that we wished to visit
it, we were given the red carpet treatment, making us feel like
an Arab oil magnet, and somewhat embarrassed. On our frequent
visits to overseas circuits to watch various races, we gradually
came to feel uncomfortable under such a situation. This led to
our commitment to "Making Inroads into Overseas Races with Wholly
Japanese-developed Technologies." We have developed our own way
of approach to various advanced fields of technology where once
Europe was ahead of the rest of the world; for example, we began
aerodynamics development with the construction of a new wind tunnel,
and have developed our own distinctive CFRP technology in collaboration
with a Japanese material manufacturer. Racing car design includes
gearboxes, braking systems and many other components containing
expendable parts, which are in general commercially available
items of proven quality because they have to be available anytime,
anywhere. In this regard, we have continued and will continue
our efforts to use as many parts made with Japanese-developed
technologies as possible. As for the development of human resources,
which are the most important resources, we have fostered top-class
engineers by giving motivated new graduates sufficient experience;
this has been our only way of developing human resources, since
there is no racing car construction industry in Japan and therefore
little opportunity for headhunting. However, for the same reason,
DOME's designers have little chance to change jobs. This has resulted
in the company being able to maintain a stable staff within a
solid organization. This is the one advantage of being located
in this Oriental island country, although it is, however, cost
effective in regard to racing car development and will, we believe,
become our strongest selling point. In contrast, European racing
car constructors can be likened to a good restaurant, which, when
visited again, you find serves less tasty dishes due to a new
chef. Actually a number of unsuccessful products are developed
in Europe due to changes in personnel and unstable technological
competence.
We admit that we still need more time to be widely recognized
by overseas motor racing industries. When seen from the barren
market environment in Japan, European and American markets look
to us like a paradise. We will surely face fierce competition,
but it is a million times better than the uneasiness arising from
non-competition conditions. Although somewhat belatedly, we have
made some inroads into overseas markets, we are sure that, with
our sufficient history and experience combined with state-of-the-art
facilities and advanced technology, DOME will, in the foreseeable
future, become an integral part of the European and American racing
circles.
Tadashi Sasaki (Principal)
Roebuck House Cox Lane Chessington Surrey KT9 1DG
TEL.+44(0)20-8397-9099 FAX.+44(0)20-8397-6830